Meet Nat - a successful and experienced Senior Brand Manager at Campari, looking to return to work in a part-time capacity. Here’s how she did it sustainably and effectively, and in a way that enabled her to thrive.
Nat has been a high performing Senior Marketer at Campari for 6 years. After her second child she wanted to return to her full-time role on a part-time basis, but knew it was vital that the role was explicitly redesigned to enable her to meet the needs of the business as well as her own.
Nat was the first to use the Beamible platform at Campari - a test to see if it could be rolled out across the business. There was vested interest in making the role redesign work, supporting one of Campari’s key values of ‘together,’ and ensuring Campari was a diverse and inclusive workplace where everyone could thrive. Amidst a global talent war, staying true to values and creating a genuinely flexible workplace is a priority.
Senior leadership quickly saw the value of doing more with less, using Beamible to inform decisions not just in Nat’s focus, but work distribution across the entire marketing team.
The key insights revealed by Beamible and decisions as a result:
Using Beamible enabled Nat to identify how this dynamic, easy-to-use tool can have a significant and long-lasting impact across the wider team.
As for the initial objective, the success Nat had in redesigning her role through Beamible has promoted a shift in mindset towards part-time/flexible/hybrid work opportunities. It’s been proven how roles CAN be redesigned to work for everyone, not just parents. At a team level, Camparistas are keen to support each other in how they want to work, whilst at a leadership level, role redesign and workload management are becoming part of bigger business discussions.
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